6-3-5 Brainwriting
The 6-3-5 Brainwriting technique involves a group of participants collaboratively generating ideas in a written format. It is a structured and systematic brainstorming technique that involves a group of participants generating ideas in a written format. The name "6-3-5" denotes the number of participants, ideas generated in each round, and the number of rounds in the process. This method is designed to encourage collaborative idea generation while providing a level of structure and organization. Let’s understand how to apply 6-3-5 brainwriting with the help of a use case scenario.
Case Study: Enhancing Customer Service in a Retail Store
Topic: Improving Customer Service in a Retail Store
Round 1 (6 Ideas):
Participant 1 writes six ideas on improving customer service, such as implementing a customer feedback kiosk and providing additional staff training.
Participant 2 builds on those ideas, adding three more, including the introduction of a loyalty program for frequent customers.
Participant 3 adds five additional ideas, such as creating a dedicated customer service hotline and organizing monthly customer appreciation events.
Round 2 (6 Ideas):
Participants repeat the process, building on the ideas in the third column of the previous round. For example, Participant 1 might suggest expanding the customer feedback kiosk idea to include an online feedback platform.
Round 3 (6 Ideas):
The process is repeated for a third round, generating a total of 6, 3, and 5 ideas in each respective column.
Collect and Discuss:
Collect all the worksheets and discuss the ideas as a group. Identify common themes, prioritize effective strategies, and discuss how to implement the proposed solutions.
6-3-5 Brainwriting is a versatile technique that can be applied in various contexts, such as problem-solving, idea generation, and innovation. It combines individual and collaborative efforts to produce a rich and diverse set of ideas within a structured framework.
Areas it can help in: Event Planning, Problem Solving, Innovation, Brainstorming, Product Development, Content Creation, Creativity Training, Team Building, Decision Making, Marketing and Advertising, Art and Design, Intrapreneurship, Conflict Resolution, Customer Experience, Process Improvement, Product Development, Strategic Planning, Design Thinking, Research, Employee Engagement, Product Improvement
Additional Exploration:
Brainwriting - Enabling Everyone to Share Their Creative Ideas (mindtools.com)
