SCAMPER
SCAMPER is a creative thinking technique that encourages individuals to generate new ideas by questioning and modifying existing ones. The acronym stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. SCAMPER provides a structured framework for brainstorming and problem-solving, allowing individuals to explore various possibilities and innovations. This technique was popularized by Alex Faickney Osborn, the originator of brainstorming.
How to Apply SCAMPER:
Substitute:
Identify elements of the problem or idea that can be replaced or substituted with something else. Consider different materials, processes, or components.
Combine:
Explore possibilities of combining elements or ideas to create something new. Consider how different concepts can be merged to enhance or transform the original.
Adapt:
Consider how the idea or solution can be adapted or modified to suit a different context or audience. Think about adjustments that could make it more versatile.
Modify:
Explore ways to modify or alter specific elements of the idea. This may involve changing shapes, sizes, colors, or other characteristics to create variations.
Put to Another Use:
Consider alternative applications or uses for the idea. Think about how the concept or solution can be repurposed to address different needs or challenges.
Eliminate:
Identify elements or steps that can be removed from the idea or process. Consider what happens if certain components are eliminated altogether.
Reverse:
Explore the idea of reversing or flipping certain aspects. Consider what happens when the usual order or sequence is reversed.
Case Study: Product Redesign
Problem:
A company has a line of water bottles that are popular but wants to explore ways to enhance the design and functionality.
Applying SCAMPER:
Substitute:
Substitute the current plastic material with a more eco-friendly and sustainable alternative, such as biodegradable materials.
Combine:
Combine the water bottle with a built-in fruit infuser to allow users to add natural flavors to their water.
Adapt:
Adapt the water bottle design for outdoor enthusiasts by adding a handle or clip for easy attachment to backpacks.
Modify:
Modify the shape of the water bottle to make it collapsible, providing convenience for users to carry it in smaller spaces when empty.
Put to Another Use:
Explore using the water bottle as a fitness tracker by incorporating technology to monitor water intake and hydration levels.
Eliminate:
Eliminate the need for a separate lid by designing a spill-proof cap that is integrated into the bottle.
Reverse:
Reverse the opening mechanism, creating a bottle that opens from the bottom, facilitating easier cleaning and filling.
Areas it can help in: Event Planning, Problem Solving, Innovation, Brainstorming, Product Development, Content Creation, Creativity Training, Team Building, Decision Making, Marketing and Advertising, Art and Design, Intrapreneurship, Conflict Resolution, Customer Experience, Process Improvement, Product Development, Strategic Planning, Design Thinking, Research
Additional Exploration:
A Guide to the SCAMPER Technique for Creative Thinking - Designorate
