The Nominal Group Technique (NGT)
The Nominal Group Technique (NGT) is a structured group decision-making process that encourages the active participation of all members while minimizing the influence of dominant individuals. NGT was developed to overcome some of the limitations of traditional brainstorming methods and enhance the quality of group decision-making.
Example:
Let's consider a marketing team tasked with creating a new advertising campaign for a product launch.
Define the Problem: Develop a compelling advertising campaign for our upcoming product launch.
Individual Idea Generation: Each team member independently generates ideas for slogans, visuals, and marketing channels.
Round-Robin Sharing: In a structured manner, each team member shares one idea at a time. For example, a member suggests a catchy slogan, another proposes an engaging social media strategy, and so on.
Group Discussion: After all ideas are presented, the team discusses the potential impact, feasibility, and creativity of each suggestion.
Voting or Ranking: The team members vote or rank the ideas based on their perceived effectiveness and alignment with the campaign objectives.
Final Decision: The team decides to incorporate the most popular and feasible ideas into the advertising campaign, ensuring a well-rounded and collaborative approach.
By providing a structured and inclusive approach to decision-making, NGT allows groups to leverage the collective wisdom of its members while minimizing the impact of individual biases or dominance.
Areas it can help in: Project Management, Team Work, Project Planning, Problem Solving, Innovation, Strategic Planning, Risk Assessment, Team Building
Additional Exploration:
Understanding and applying the nominal group technique (NGT) - LogRocket Blog
