Neuro-linguistic programming
It is a pseudoscientific approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder. They claim there is a connection between neurological processes (neuro), language (linguistic) and behavioral patterns learned through experience (programming), and that these can be changed to achieve specific goals in life.
Areas it can help in: personal development, new ways of thinking, empowerment, focus
Additional Exploration: https://www.nlplifetraining.com/richard-bandler